Hashtags are the gateway to Instagram, providing a way to tap into trends, styles and communities. They’re also a vital element in increasing brand awareness, ensuring that content reaches the right audiences. While general menswear hashtags like #mensfashion and #ootmen are useful for brands looking to grow their reach, particularly those just beginning their Instagram journey, more specific product, moment or audience-based hashtags will help build an engaged follower base.
Menswear enthusiasts want to share content at key times, with specific trend-led communities and in particular formats. Taking this consumer behavior into account can help brands shape their Instagram content strategy. Men’s fashion audiences value curation – sharing full outfit photos that show off their style and creativity - and largely channel this in the form of static imagery. They’re active in tribes, with the #dapper community championing formal wear and tailoring pro